Lolabelle in NYC

I'm your typical 30 year old New York City singleton. Or, I was in 2006 when I wrote these posts. Now I'm married and have a baby.

Friday, June 09, 2006

Long Tail

I read in the New York Times today that of the 60,000 titles that Netflix stocks, 35,000-40,000 of them are rented on a daily basis. Now that is not DVDs, but TITLES. So, it turns out that people are not sheep after all. They are actually consuming all sorts of different content, not just what is hot that weekend.

There is hope after all.

This brings me to the idea of the "long tail." The basic idea is that small amounts of (in this case) content taken together form a major segment of the marketplace. Like grains of sand forming a beach. Each individual movie/ website/ blog/ article/ song/ book/ whatever is not significant, but the fact is that we are moving away from the model of major media players. User generated content is king. (Which brings us back to why I am blogging.) Individual websites are more powerful than the major portals. So, how does a website stand out? Or can it? Is the Pareto Principle dead? Or does that work with the long tail? I'm honestly not sure. Comment if you have thoughts on that please.


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